Ethnographic Study of Voting Behaviour of Youth (Part-17)
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It was concluded after conducting the field work that variables, influencing the voting behaviour of Youth were in the organization of religion, parents (source of enculturation), race, ethnicity, mass media, class, education, political socialization, institutions, rules and regulations, perceptions, self-identity, awareness, rationality, unemployment, social disorder, political instability, terrorism, ideology, traditions, diffusion, assimilation and radicalization.
There were many other variables which were changing the behaviour and orientations of the Youth in the context of political perspectives. The main focus was given to the major variables which were the impact of mass media and parents to explore the facts and explain the importance of the voting behaviour of Youth.
The diffusion was a process of exchanging cultural traits among the different societies of the world. It could be enforced by the dominant cultural group to the weak cultural group. It could be indirect and direct way of transferring the cultural traits in the context of anthropology.
Interactive and electronic mass media was playing role in the diffusion of political activities. Through this, social movements achieved importance to their agendas and put pressure on the responsible authorities. It also highlighted the political problems in the society for the time and space. Political movements achieved power through mass media.
Mass Media provided help in understanding the political issues and their solutions for a specific society. It had a lot of positive aspects which could be mentioned that it was a source of interaction among various parties to solve the problems of the society. Different people with various ethnic groups, ideologies and cultures met together at a single plate forum to understand and explain their challenges.
Parent’s political interests and activities influenced their children by many ways. It was direct and indirect communication process in between parents and their children. It was found in examining the parents political understanding and interests and their effects on their children.
The process of political socialization started from the home. A child was socialized by his/her family members and then society. Cultural values were transferred to children from many sources in which the most influencing was parents.
Political ideology and beliefs were the most influencing factors of change in the voting behaviour of Youth. Young people achieved political knowledge and awareness from different sources.
But the main role was the ruling ideology and belief in the minds of the public. They believed in same political parties because their parents provided them the facts about the political parties and events in the past. Leading cause in changing the electoral behaviour was the change of ideas through different psychological and social tools.
Young people perceived things from the internal and external sources of interaction about the society. When they interacted with their family and other individuals of the society, they became capable to compare and analyzed the political norms and values. Young people who had kinship ties with political parties link together with them because of shared political beliefs and practices.
Their genealogical relationships forced them to get united and strengthened. Their parents gave them lectures and advices to stick together with their descent group for their survival in the society. That is why Youth behaved in a way which was designed by their descent groups in political activities and practices.
Orientations of the young people were driven by their social groups. They thought and acted as their companies did. They had strong influence from their social groups for their identity. They wanted to unite for the sake of their common political and economic interests. Their orientations were to do things as right as their geniuses’.
Support brought stability in the political system of society. The majority of the same group became the ruler in the society. The ruler was always in majority and brought social order in stability. The social groups played role in changing the electoral behaviour due to the support from the society.
Interaction and predisposition of parties with, electorate influenced the vote. Young people looked at the delivers of the parties in past to cast vote. The greater level of interaction among the stakeholders in the line of politics resulted in strong motivation for changing the behaviour of the voters. The reason for political campaigns was to enhance the public interest in the politics.
Communication was also a better tool for the change in the society. The most suitable way was the clear and effective strategies to capture the attention and sympathies of public in election. So the spokes persons of political parties did their job with due diligence and care. Because of their speeches and programs many people became their supporters and vote bank increased.
Young people who had affiliation to an ethnic group supported their ethnic political party because of common cultural beliefs. They had the tendencies towards their ethnic group for common interest of separate identity among other ethnic groups in a same region.
The young people with religious parents preferred to their religious parties to cast their votes. Their parents influenced them with many ways to suggest them in making political decisions for the bright future. They said them that individual was weak without affiliation with their groups. To strengthen their political body, they preferred to vote for their religious political party.
In concluding the field work it was ultimately found that the only variable which influenced the voting behaviour of youth considered as the political culture and mind set of the Youth.
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