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Ethnographic Study of Voting Behaviour of Youth (Part-11)

Ethnographic Study of Voting Behaviour of Youth (Part-11)

1.1.1.1  Young people who were not sure

In the last 10% of Youth respondents were not sure about the importance of the mass media that could influence the voting behaviour of the Young people. They were the people who had no political wisdom and interest due to many factors. They said that the politics was for the wealthy people, who lived and fought for their interests. They also claimed that the politicians were liar and deceived the people with false statements. They said that they had nothing with politics because it had not given them any benefit at all except problems.

The researcher included some of the case studies of those who were not sure that mass media had no influence in the voting behaviour of Youth.

1.1.1.1.1     Case study 8

The researcher conducted an interview with his respondent and found the following facts:

Mr. Ajmal Abbasi was a shop keeper. His age was 23 years. He was running his shop since five years. His education was intermediate. He told that he had no interest in politics. He had other things to do in his life. He said, “do good, and have good”.

His point of view was that the people, who involved in doing good things, would be better for their country. His opinion was that the people affect each other in direct relationships like family and not media. The political socialization starts from the home. Mass media had no affects in the voting behaviour of Youth. He told that he had not participated in the 2013 election. He said that he had not any interest with politics. I did my own business and believed in Allah and not in Politicians.

He talked with the researcher that the only thing which could affect the Youth, would be their inner self. He believed in the internal feelings of the human beings. Self was important for him and not mass media. According to him mass media could not stimulate the voting behaviour of Youth.

So it was concluded by the researcher that he was not sure about the importance of mass media in this age of modernity.

1.1.1.1.2     Case study 9

The researcher conducted an interview with his respondent and found the following facts:

Mr. Subhan Khan was a BSc. Engineer from Taxil University. He was the local of Sector G-11, Islamabad. His age was 27 years. He belonged to Rajput family. His opinion about the role of mass media in voting behaviour of youth was very interesting. He said, “mass media is nothing to do with youth in making political decisions”. His point was that it was giving biased opinions about the problems of the society. They just did it for the sake of earning and marketing.

Mass media was the essence of capitalistic system. They were profit oriented organizations. They did not care about the actual social, political, economic and religious matters of the society. Their owner looked into the profit of their businesses because they had invested millions of rupees in running their entities. So they often did that tasks which could generate maximum profit.

The owners of the mass media organizations, worked many years to increase and establish their businesses. They used to organize their internal system in such a way that no one had the chance to take any kind of task without the transaction. Transaction means in financial terms, to exchange the money in return of services.

So they used to provide services to the interest groups to earn money. That is why the respondent claimed, the biased opinions were produced by the mass media. They broadcast things with money and not for social and political welfare of the society.

Table 5. Indicates Impact of Mass Media and the Response

Question Response No. of

Respondents

Response in %age
Does mass media influence the voting behaviour of youth? Strongly Agree 70 70%
Strongly Disagree 20 20%
Not Sure 10 10%
Total 100 100%
  (Source: Field data during research)
1.1.1.1.3       Case study 10

The researcher conducted an interview with his respondent and found the following facts:

Mr. Lutfullah was a 25 years young man and living in Islamabad Sector G-11. He was matric passed and doing job in a private company as a driver. His thoughts and opinions were very surprising. He talked with researcher and told his feelings in such a way. He said, “There are important things which are not focused by the media. These are unemployment and domestic violation.”

Unemployment was major thing to study. He said that young people were casting vote those parties which gave them jobs. If a person was jobless, then he would prefer that candidate who would give them job. Young people looked into the materialistic way because of money problems. They said that the respect was due to money and status in the society. If you didn’t have money then you didn’t have respect in the society even in your family.

No doubt mass media was doing its job in the society but the economic issues were considered problematic. Young people voting behaviour was depended upon the economic benefits and not on the right and wrong in the society. He said, “Money matters everywhere in the world”. His ideas were totally capitalistic. He wanted to solve financial problems that could be the source of change in the voting behaviour of the Youth.

So the researcher concluded his points that his problem was money to live a respectable and noble life. He would prefer to vote those who could secure his job. He said, “Mass media is not influencing in the voting behaviour of Youth”.

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